Deutsche Bahn

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Originele vacaturetekst

Social Media Manager (*)

Social Media Manager (*) Akademischer Professional Startdatum: ab sofort Job-Nr.: 95695
  • Schenker AG
  • Essen
  • Marketing und Kommunikation
  • Vollzeit (Dauer: befristet auf 12 Monate)
  • Bewerbungsfrist: Offen

At DB Schenker, you are part of a global logistics network that connects the world. A network that allows you to shape your career by encouraging you to contribute and truly make a difference. With more than 76,000 colleagues worldwide, we welcome diversity and thrive on individual backgrounds, perspectives and skills. Together as one team, we are Here to move.

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Arbeitsklima

Im Team erreichen wir das Beste für unsere Kunden, Mitarbeiter* sowie die Menschen weltweit ?– daher ist uns ein angenehmes Arbeitsklima wichtig.

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with existing and future customers on social media. He/she will monitor trends in social media tools, applications, channels, design and strategy. One important component is creating and publishing relevant web content and communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
The Social Media Manager manages and coordinates our global LinkedIn account, DB Schenker’s most important social media channel. In this role he/she manages our global community of administrators and controls social media governance on a global scale.
This function is a temporary replacement (maternity leave) and is limited to one year.
Responsibilities of the Social Media Manager
  • Generate, edit, publish and share engaging content on a daily basis
  • Develop relevant campaigns and content topics to reach the company’s target customers
  • Monitor, listen and respond to users while cultivating leads
  • Lead and coordinate the global content distribution process
  • Manage and continuously develop a community of social media administrators across regions and countries
  • Define, update and oversee corporate social media governance guidelines
  • Design, create and manage promotions and social ad campaigns
  • Manage efforts in growing online reviews, advocacy and reputation marketing
  • Build internal knowledge and support the social selling process
  • Measure and analyze clear KPIs and insights to meet defined objectives
  • Identify social media trends (channels and content formats)
  • Cooperate with internal teams to generate, collect and create value-added content
  • Manage accounts on native social media platforms as well as collaborative social media tools
Qualifications and Experience
  • Passionate about social media and a proven track record of at least 5 years of experience in digital marketing, preferably with a focus on social media
  • Marketing degree is welcomed but not required with relevant work experience
  • Strong expertise in developing and driving social media strategies and campaigns
  • Demonstrates creativity and documented immersion in social media
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Enjoys a working knowledge of the social eco system relevant to the company’s field
  • Team player with the confidence to take the lead and guide others when necessary (content development, creation and editing of content as well as reputation management)
  • Evident good technical understanding and can pick up new tools quickly
  • Highly knowledgeable in the principles of search and social
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
  • Passion about the brand as well as creative, open and self-reliant
  • Fluent in English
Deine Vorteile

Arbeitsklima

Im Team erreichen wir das Beste für unsere Kunden, Mitarbeiter* sowie die Menschen weltweit ?– daher ist uns ein angenehmes Arbeitsklima wichtig.

Art des Stellenangebotes:
Intern

Fähigkeiten

  • Es ist kein Abschluss erforderlich

Was wir bieten

Vertrag:
Vollzeit (Dauer: befristet auf 12 Monate)