Deutsche Bahn

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Originele vacaturetekst

Social Media Manager (*)

Social Media Manager (*) Akademischer Professional Startdatum: ab sofort Job-Nr.: 95695
  • Schenker AG
  • Essen
  • Marketing und Kommunikation
  • Vollzeit (Dauer: befristet auf 12 Monate)
  • Bewerbungsfrist: Offen

At DB Schenker, you are part of a global logistics network that connects the world. A network that allows you to shape your career by encouraging you to contribute and truly make a difference. With more than 76,000 colleagues worldwide, we welcome diversity and thrive on individual backgrounds, perspectives and skills. Together as one team, we are Here to move.

Deine Vorteile Mehr erfahren


Im Team erreichen wir das Beste für unsere Kunden, Mitarbeiter* sowie die Menschen weltweit ?– daher ist uns ein angenehmes Arbeitsklima wichtig.

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with existing and future customers on social media. He/she will monitor trends in social media tools, applications, channels, design and strategy. One important component is creating and publishing relevant web content and communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
The Social Media Manager manages and coordinates our global LinkedIn account, DB Schenker’s most important social media channel. In this role he/she manages our global community of administrators and controls social media governance on a global scale.
This function is a temporary replacement (maternity leave) and is limited to one year.
Responsibilities of the Social Media Manager
  • Generate, edit, publish and share engaging content on a daily basis
  • Develop relevant campaigns and content topics to reach the company’s target customers
  • Monitor, listen and respond to users while cultivating leads
  • Lead and coordinate the global content distribution process
  • Manage and continuously develop a community of social media administrators across regions and countries
  • Define, update and oversee corporate social media governance guidelines
  • Design, create and manage promotions and social ad campaigns
  • Manage efforts in growing online reviews, advocacy and reputation marketing
  • Build internal knowledge and support the social selling process
  • Measure and analyze clear KPIs and insights to meet defined objectives
  • Identify social media trends (channels and content formats)
  • Cooperate with internal teams to generate, collect and create value-added content
  • Manage accounts on native social media platforms as well as collaborative social media tools
Qualifications and Experience
  • Passionate about social media and a proven track record of at least 5 years of experience in digital marketing, preferably with a focus on social media
  • Marketing degree is welcomed but not required with relevant work experience
  • Strong expertise in developing and driving social media strategies and campaigns
  • Demonstrates creativity and documented immersion in social media
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Enjoys a working knowledge of the social eco system relevant to the company’s field
  • Team player with the confidence to take the lead and guide others when necessary (content development, creation and editing of content as well as reputation management)
  • Evident good technical understanding and can pick up new tools quickly
  • Highly knowledgeable in the principles of search and social
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
  • Passion about the brand as well as creative, open and self-reliant
  • Fluent in English
Deine Vorteile


Im Team erreichen wir das Beste für unsere Kunden, Mitarbeiter* sowie die Menschen weltweit ?– daher ist uns ein angenehmes Arbeitsklima wichtig.

Art des Stellenangebotes:


  • Es ist kein Abschluss erforderlich

Was wir bieten

Vollzeit (Dauer: befristet auf 12 Monate)